The iconic Coca-Cola Truck has announced a new Christmas tour, with 15 stops across the UK confirmed. The dazzling red lorry, adorned with festive lights, is known to travel around the country each year, offering fans a taste of Coca-Cola’s drinks whilst spreading holiday cheer in the run-up to the global holiday.
Celebrating 15 years since its first journey, this year’s tour will visit 15 locations nationwide, inviting everyone to “Refresh Your Holidays”. In keeping with the spirit of the season, Coca-Cola will continue its partnership with FareShare, the UK’s leading food redistribution charity. To celebrate the truck’s return, Coca-Cola will make a direct donation to FareShare, equivalent to one million meals, supporting its vital work in providing edible food to those who need it most across the country, reports to The Mirror.
Coca-Cola is also partnering with Tesco to spread festive goodwill through the meal deal. For every Tesco Festive Meal Deal purchased with any 500ml Coca-Cola drink, Coca-Cola Europacific Partners will donate 20p to FareShare, according to the Liverpool Echo.
Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, said: “Coca-Cola remains synonymous with Christmas, and we’re delighted to bring back our iconic Truck Tour. This year, we’re encouraging everyone to ‘Refresh Your Holidays’ and take a well-deserved pause to create uplifting moments with loved ones”.
Peribere added: “Our continued partnership with FareShare, with our donation equivalent to 1 million meals, is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country”.
The 15 locations included on the tour schedule are yet to be confirmed for 2025. Fans may recall that, after a six-year hiatus, the Coca-Cola Truck made its spectacular return to Liverpool’s Paradise Street in 2023, having previously called at Williamson Square. And last year, the legendary vehicle came back once again on December 5, this time setting up at a new location outside the Burger King opposite New Mersey Retail Park in Speke.
In a UK first, the Coca-Cola Truck made a second Liverpool stop the following day, December 6, at Liverpool ONE. Crowds gathered to glimpse the festive favourite, singing carols whilst they queued. During its 48-hour stay, visitors received complimentary gifts, competitions, and bundles of Christmas joy. Will Liverpool be on Coca-cola’s list again?