Tiffany has partnered with American beauty brand Coty to open a pop-up winter wonderland in Covent Garden to celebrate the new Tiffany fragrance,
Located at Covent Garden’s East Piazza, the square’ has been transformed into a super festive wintry destination, inspired by Christmas in New York, which is home to the jewellery house.
Skaters enter via a Central Park-inspired bridge, arriving in an area covered in snow and oversized jewellery boxes in Tiffany’s iconic blue shade.
The main focus of the space is the ice skating rink, alongside which sits a playful snowman and a four-foot tall bottle of Tiffany & Co. Eau de Parfum inside a larger-than-life snow globe.
Tiffany & Co. has taken the immersive element a step further, programming that giant perfume bottle to diffuse the ‘sparkling floral scent of Tiffany Eau de Parfum’ over the area at intervals throughout the day.
The installation is free to enter and runs from November 28 until December 26. Pre-registration available here