The picture is very different for savvy seniors, with only four percent considering it rude to hang up on cold callers.
More than two thirds of over 65s (69 percent) said they would be suspicious if the caller suggested lying to their bank about why they want to make a payment, and 69 percent of this age group would hang up immediately.
It’s a stark difference to the 18-24 year old age group, who appear more susceptible to this tactic; just 37 percent said it would make them suspicious, and just over half (54 percent) said they would hang up if they suggested lying to their bank.
In an effort to encourage more people to hang up during a suspicious call, Santander has teamed up with the iconic Chelsea Pensioners, in the hopes of empowering Britons to say, “Push Off, Politely”.
Mr Lowe added: “The best way to stop a scammer is not to let them sweet talk you into doing something you might regret – whether that’s sharing too much information, not being upfront with your bank about the reason for a payment, or transferring money.
“So if you get a suspicious call, follow the advice and hang up immediately.”