Poundland to open 30 new stores with two locations for huge flagships

These flagship outlets will also have a surprise in store because they will sell items never previously sold by Poundland and details will be announced closer to opening.

The new year rollout of chilled and frozen food into around 100 stores marks phase six of project Diamond ICE which started with a single pilot store in 2019 and has since been extended across England and into Wales and Northern Ireland.

Work on the latest phase starts in February, with details of the other locations where new stores are set to open will be announced closer to the time.

As for the further introduction of chilled and frozen foods into Poundland stores, it comes after the 2020 acquisition of Barnsley-based specialist Fultons Foods which was a massive hit with customers. 

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