If you’re a lover of travel mugs and insulated water bottles, you’ve probably heard of Owala. The brand revolutionized the tumbler industry with its clever FreeSip water bottles, designed so that you can take a swig from its wide-mouth opening or sip upright from the built-in straw. It’s also known for bright patterns and playful color combinations, a collection that’s ever-growing with each launch. Just in time for the holidays, Owala dropped three new FreeSip water bottle colors at Target to ring in the season. They’re so whimsical, glittery, and downright magical that you’ll want to grab one for yourself or as a gift.
Best New Owala Holiday Launches at Target
Owala 32-Ounce FreeSip Classy Christmas Water Bottle in Candy Cane Lane
Target
This subtle candy cane swirl is playful without overdoing it and provides a great contrast to the solid pink background. The bottle has Owala’s classic FreeSip cap for chugging or sipping beverages. Plus, its double-wall insulation keeps drinks cold for up to 24 hours, and the carry loop folds down to lock the lid in place, preventing leaks.
Owala 32-Ounce FreeSip Classy Christmas Water Bottle in Holiday Magic
Target
This color is already sold out on the Owala website, so you’ll have to act quickly if you want to add a touch of holiday sparkle to your daily hydration routine. Loved by a customer who describes it as “beautiful, holographic gold,” the new Owala color is great for those who want to express seasonal cheer without necessarily going full-on Santa suit. It’s subtle, a bit glamorous (if a water bottle can be glamorous), and would make for a great year-round bottle once the holidays are over.
Owala 32-Ounce FreeSip Classy Christmas Water Bottle in Snow Globe
Target
This new Owala color has an element of Frozen meets “Frosty the Snowman,” but with an understated elegance. The shimmering silver body is complemented by the periwinkle cap and, similar to the brand’s Holiday Magic color, this bottle could be used well beyond the holiday season. Made with the same well-loved design as Owala’s other FreeSip bottles, the Snow Globe bottle has a wide mouth that’s easy to get into when cleaning.
Shop More Owala Products at Target
Owala 40-Ounce Stainless Steel Straw Tumbler
Target
Owala 20-Ounce Stainless Steel SmoothSip Travel Mug
Target
Owala 24-Ounce Stainless Steel Pet Bowl Insulated Canteen
Target
Owala 2-in-1 Bottle Brush
Target
Owala 24-Ounce Stainless Steel Straw Tumbler
Target