Editor & Publisher, a 118-year-old journalism magazine that nearly went out of business in the wake of the Great Recession, has been sold to a new company headed by media consultant Michael Blinder.

Blinder, head of Blinder Group since 1999, pledged to continue publishing a monthly print edition of the mag in addition to the daily newsletter, a website and E&P’s annual newspaper awards show, known as The the EPPY awards.

Blinder also said he wants to expand E&P beyond its roots as the bible of the newspaper industry.

“We will not stop publishing a print edition, but I am going to expand it,” he said. “We’re not just a magazine for the newspaper industry. We want to be a magazine for all news publishers, from specialty magazines and digital publications to blogs.”

Blinder — whose new company, The Curated Experiences Group, is the new owner of E&P — said he is on the prowl for other acquisitions in the media niche. “There will be announcements in the coming months,” he said but declined to disclose any targeted publications.

Terms of the deal were not disclosed, but Blinder said E&P was “barely” profitable at the time of the sale.

E&P’s managing editor, Nu Yang, has been promoted to editor-in-chief of E&P by the new owner.

“I pass along the legacy of this great publication into the hands of a man I am confident understands E&P’s importance,” said Duncan McIntosh, whose Duncan McIntosh Inc. has operated the magazine since its acquisition in 2010 from Nielsen Co.

The mag, once based in New York City, will remain based in Los Angeles, where it has been based since McIntosh took it over in 2010.

McIntosh was a niche publisher active in the boating world with titles that include Sea magazine, Boating World and management of the Southern California Boat Show when he appeared on the scene to rescue E&P nearly a decade ago. Nielsen was selling off its big US trade publications, which at the time also included The Hollywood Reporter and Adweek, and had already announced it would shut down E&P and laid off its staff.

Latest cover of E&P
Latest cover of E&P

McIntosh rescued the operation and returned it to a monthly print magazine with a small staff based in Los Angeles, where he also publishes the alternative free Orange County weekly, OC Weekly.

E&P was founded in 1901, but its roots can be traced back to another trade publication, The Journalist, which was founded in 1884 and merged into E&P in 1907.

Blinder for the past 20 years has been a consultant to newspapers in their digital push. He was one of the early pioneers in digital publishing when he left a radio station job to become general manager of the digital edition of the daily Press Herald in Portland, Maine. He said he will continue to operate his media consulting firm, the Blinder Group, but said “there will always be a separation of church and state. I won’t influence editorial in any way.”

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