From the serenity of a Bath Luxury Spa retreat to Northern Lights wonderment in Iceland and a spectacular wildlife and culture safari in Kenya, the company has expanded its ‘can do’ programme combining accessibility and specialist care.
More than 70 group get-aways over the coming year for all-comers will be available, welcoming solos, couples and groups.
Researching products down to the last detail, experts at Limitless vet the wheelchair and disabled-friendly transport and hotels it offers as well as the professional, friendly carers and the specialist equipment on hand.
“Limitless reduces the stress customers face when booking a holiday and ensures individual needs are met because no disability is the same,” declares chief executive and majority owner Drummond.
“Those who would otherwise be unable to can have a fantastic holiday and choices they could never have imagined.”
That in-depth practical work getting products just right paid off before lockdown and the pent-up demand for new adventures both at home and long haul is signalling sales will increase fourfold to £4 million in 2022.
Run for and by those with disabilities and care specialists, Limitless has grown out of Drummond’s own experience.
Diagnosed with muscular dystrophy in his early 20s and warned he could eventually need a wheelchair, a world trip with his wife opened his eyes to the sheer number of hurdles those with disabilities face, including isolation and exclusion from a travel market almost exclusively catering for the able-bodied.
His response was Limitless in 2015, first an online blog, then a listings and review site and now a travel company supported by angel investment that sees itself as equal to the best mainstream operators.
“We first offered a service to hotels but they did not want to purchase accessibility services, so we pivoted to catering for the end-user, using the efficiencies of technology and have never looked back,” says Drummond.
Groups range from 10 to 12 overseas and 13 to 15 in the UK with customers currently middle-aged or older and more often female. UK trips are from £695.
Expanding to a younger 20 to 40 clientele is next on the list however for Drummond with a range of lower-cost, more action-packed breaks.
Finding accessible destinations has been difficult as the challenge of convincing would-be customers they can travel, after years of believing they couldn’t, continues.
Government support through furloughing and a Bounce Back Loan got the business through a tough year and a new pivot, supported by an Innovate UK grant, into professionally produced virtual tours hosted by local guides in cultural destinations such as Pompeii and Prague has seen strong take-up among care homes.
Plans for 2022 include expanding the company’s base internationally, starting with the US and Canada and bringing a cruise onboard.
As travel rebounds the business’s Covid pledges have come to the fore. “Customers can reschedule, take credits or have a refund if they can’t travel. Everyone who requested a refund in 2020 has received one,” declares Drummond.
And as well as opening up the world, wherever they go Limitless and its customers, just by their positive presence, are powerful advocates for others with disabilities and their true capabilities.
As Drummond says: “Travel has the power to transform lives, it’s much more than a change of scene and we’re revolutionising it.”