Howard Milstein, the banking and real-estate tycoon and short-time owner of the New York Islanders, is shaking up Golf Magazine and the Golf.com Web site, which he bought last year for about $10 million.
Two top ad executives whom Milstein inherited when he bought the media properties from Meredith in February 2018 are now out.
Bill Keating, the VP of digital sales and business development, and John Cooney, senior VP and national sales director, are both gone, sources tell Media Ink. They did not return calls seeking comment.
At least five editorial people were also let go in recent days, the sources said.
Milstein had made the acquisition through Emigrant Capital, the investment arm of the Emigrant Savings Bank, which he owns with other family members.
The magazine and Web site may have been his first major venture in media, but since 2007, he’s been partners with golfing legend Jack Nicklaus in the Nicklaus Companies, which makes golf equipment and designs courses.
Milstein has faced serious competition from Golf Digest, which cable giant Discovery bought from Condé Nast earlier this year. GD’s Web traffic, while flat, still beats Golf.com most months.
A spokesman for Golf said he could not comment on personnel matters, but said that at the time of the takeover a year and a half ago, the media property was down to only 22 employees and has since grown to 50. He also said ad revenue is up 50 percent and Web traffic has doubled.