A new survey commissioned by Harvey Water Softeners surveyed 2,000 people living in hard water areas, yet half believed they lived in a soft water area. The survey also found that while people may not know that they lived in such an area, 91 percent recognised that hard water can cause issues.
The most commonly identified issues noted by respondents were damage to kitchen appliances (66 percent), followed by damage to household plumbing (59 percent), boilers (58 percent), blocked pipes (48 percent) and inefficient heating systems (46 percent).
Less mentioned were more physical issues, such as undrinkable water (34 percent) and skin irritations (32 percent).
Interestingly, 55 percent of the population have taken steps to remedy the impact of hard water.
The most commonly listed solutions include using cleaning appliances with vinegar (25 percent) and using a water filter jug (24 percent), while 11 percent of respondents have also installed a water softener.
Water softeners help to prevent the build-up of limescale, which has wide-ranging benefits for the home including less time cleaning, longer lasting appliances like washing machines and boilers, and cheaper energy bills; as well as being softer on skin and hair.
Tony Jones, General Manager at Harvey Water Softeners, said: “It is striking that although most people know that hard water causes issues, only 50 percent of people actually know that they live in a hard water area.
“Our research also shows that people are willing to act, but much greater awareness is needed as to what issues hard water can cause and the most effective measure for reducing its impact, such as installing a water softener.
“Today’s findings have spurred us on to create the Hard Water Explainer. This will educate consumers and ultimately help them to elongate the life of household appliances and save on their energy bills.”