CrossFit founder Greg Glassman stepped down as chief executive late last night for his ‘stupid’ George Floyd tweet that was sent over the weekend.
In response to a tweet by research firm Institute for Health Metrics and Evaluation that classified racism and discrimination as public health issue, Glassman had posted on Saturday, “It’s FLOYD-19”.
He apologised for his tweet but sponsors abandoned CrossFit immediately, including shoe giant Reebok.
His resignation comes at a highly sensitive time, with protests across the country after the killing of George Floyd on May 25.
“I’m stepping down as CEO of CrossFit, and I have decided to retire. On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members.”