Developed while lockdown closed pubs, it’s designed to get customers back to venues as soon they safely reopen, and is highlighting those with beer gardens. Locals and visitors have an easy way to discover events in their area, and where their friends are going out. Quizzers can organise their team; sports fans watch a match together and mates to meet for a casual drink. Boozr is a social network for people who’d rather do their socialising in real life.
The free App was written by Pete Shaw, an independent developer from London.
“I had the idea of Boozr about three years ago,” he says, “but it wasn’t until the pubs were shut did I have time to write it!
“My friends and I tend to drink in about half a dozen pubs in the area, but the problem was you could never be quite sure which pub everyone was going to on any given night, or if there were any events we were missing out on in one of the pubs we didn’t visit as often.
“Boozr was designed to bring us all together without the need for a WhatsApp group or creating a Facebook event every time you wanted to go for a pint.”
Unlike traditional social networks, Boozr revolves around the places friends meet in person. A check-in on the app is shared just with those friends who are also regulars at the same pub. Plans to head to the pub tonight – or next week – are targeted at friends for whom that info is useful.
Boozr’s global directory works for visitors too. Finding somewhere near your hotel becomes as simple as scanning the home screen, and an interactive map will even show you the bars nearby in the direction you point your phone.
Publicans get a way to communicate with both regulars and potential new customers alike – and a set of administrative tools provided for business owners allows them not only to easily manage their events, but analyse their effectiveness too.
Lisa Riddiough, general manager of The Ferry House in East London was part of the trial of Boozr and says: “Our regulars really got the concept of the App quickly and are very enthusiastic about it. It’s so simple, it’s one of those ideas you wonder why someone hadn’t thought of before. I love it!”
Ollie Coulombeau, manager of The Turk’s Head in Twickenham added: “Boozr is a great way to find us. I can see a lot of our regulars using the App, especially given the pent-up demand for socialising.”
Boozr is available free to download in the iOS App Store or Google Play.iOS App Store: https://apps.apple.com/
Android Google Play: https://play.google.com/